mStoner creative director, Ben Bilow, examining UX wireframes

Capabilities

Your institutional website is your always-on, primary communications tool with the world. Whether you’re recruiting students, engaging alumni, or improving campus messaging, your website needs to communicate and convert.

Built to Evolve

If it’s time for your next website redesign, we will build it to last. Your new college or university website will be beautiful, flexible, modular — and it will get results. It will evolve along a continuum, where changes to design and content are responses to audience needs and institutional goals.

User Experience Design  plus

Our designers are fearlessly creative. We work as a team to develop creative feature ideas, preliminary navigation sets, and page layouts for your new .edu. We will review and collaborate with you to ensure a shared vision for the project.

Design Services

  • Brand Development
  • Digital Storytelling
  • Information Architecture
  • UI Design Systems & Webpage Templates
  • User Experience Design
  • User Interface Design
  • Visual Identity Systems
  • Website Redesign

Content Strategy plus

Generic content that doesn’t reflect your brand. Information that’s hard to find. Web pages that haven’t been touched in years. Sound familiar? Your institution serves myriad audiences — including prospective and current students, faculty, staff, donors, community partners — and each audience needs to find relevant, clear, compelling information quickly and easily. We take a user-centric approach to content strategy and information architecture so that you have compelling content with the right message, organized for people. Need more than a strategy? We can also create engaging content for your site and social media channels, and we can partner with you to establish a workflow and governance model that will keep your content fresh and engaging in the future.

Content Services

  • Content Operations
  • Content Planning
  • Content Production, Writing Services, Copywriting, Brand Storytelling
  • Creative Direction for Photography & Video
  • Digital Storytelling Workshops
  • Editorial Strategy & Content Development
  • Writing for the Web Workshops

Digital Marketing plus

Whether you’re looking to generate leads, drive enrollment, engage alumni, or increase brand reputation, our strategy starts with knowing your right audience and ends with meeting them in the right place at the right time. We create and execute campaigns that build awareness, increase engagement, and convert audiences. We nurture your students, alumni, donors, and parents to build relationships that last.

Digital Marketing Services

  • Campaign Management
  • Digital Marketing Strategy
  • Email Marketing Strategy
  • Google Marketing Services: Google Analytics, Data Studio, Tag Manager, and Google Ads
  • Search Engine Marketing: Paid Search
  • Search Engine Optimization
  • Social Media Marketing
  • Social Media Strategy

User Research plus

Our approach is steeped in empathy — a deep and respectful understanding of what goes on in the hearts and heads of the people we are trying to reach. We rely on a comprehensive blend of both qualitative and quantitative data in the form of stakeholder interviews, existing research, and current site analytics. Equipped with a deep understanding of your audiences’ needs, expectations, behaviors, thoughts, and feelings, we’re able to make well-informed decisions about content, asset planning, information architecture, and design with the end result — a meaningful, immersive, data-driven website.

User Research Services

  • Discovery — Stakeholder/audience focus groups
  • Experience & Journey Mapping
  • Design Sprints & Workshops
  • Persona Development
  • Analytics & Measurement
  • User/Usability Testing

Technology Services plus

Our technology expertise is as developed as our creative skills. We’ve launched hundreds of sites on dozens of platforms and approach our front-end development with care and craft. We have the skills and expertise necessary to partner with on-campus IT teams, bridging gaps and making it easier to accomplish goals.

Technical Consulting

  • CMS platform evaluation and selection
  • Software evaluation and selection: forms, event calendar, site search
  • Website architecture roadmap and planning

Content Management Systems

  • Functional planning and specifications
  • Drupal and WordPress site build, theming, and development
  • Contributor, editor, and site administrator training
  • Content entry
  • Content migration
  • Website hosting, maintenance and support

Front-end Development

  • Accessibility testing and remediation
  • Mobile responsive websites
  • Pixel-perfect conversion of design to code
  • Modular and flexible layout and component build
  • Technologies: HTML5, CSS3/SASS, JavaScript, React

Resources

Web Development

  • CRM integration for lead and application form submissions
  • Data integration with campus systems
  • Interactive applications that are decoupled from underlying content sources

Site Search

  • Google Programmable Search configuration and styling (formerly Custom Search Engine)
  • Squiz Funnelback for Higher Education implementation and support

Partnerships

  • Hannon Hill
  • HubSpot
  • Modern Campus
  • Pantheon
  • Siteimprove
  • Squiz
  • Terminalfour

Organizational Consulting plus

Your website is part of your communications ecosystem. As you move to strengthen the links in your ecosystem and embed your website at its center, some of the most important decisions you make are behind the scenes. We help you move beyond your website redesign and give proper attention to complex processes, people, and policies that will affect positive change at your college or university. Our goal is to shift from a project mentality — the idea that your website needs to be redesigned every few years — to a process mentality, where your communications are sustainable and evolve to meet user needs. A typical engagement for us means bringing together all our capabilities and grounding them in success.

Organizational Consulting Services

  • Team/organizational structure: Staffing, job descriptions, and right-fit roles
  • Communications and Web governance
  • Personalized Coaching: social media, content strategy, storytelling, and/or partner solutions