When asked to name their three favorite sites, 69% of women 17–25 picked Facebook, as did 56% of men. MySpace was second for women, at 38% and sixth for men, with 14%. YouTube was third for women at 22% and second for men at 19%.
One implication of this research is that interest in social networking sites-and particularly Facebook-does not seem to be dropping, as some predicted. And indications are that young people are spending more time on these sites. Here are emarketer’s remarks:
The long-term trends for social networking sites are, for the most part, positive, not only in popularity but also in time spent there—especially by young people. Young people account for a vast proportion of usage of MySpace, Facebook and other social networks.
“The average 12- to 17-year-old spent 260 minutes on MySpace and viewed about 808 pages. By contrast, the average 35- to 54-year-old spent 179 minutes on the site and took in 560 pages,” Ad Age reported in October (but did not cite the source of the data).
In other words, teens consumed 44% more content and spent 45% more time there than did older users.
Michael Stoner Co-Founder and Co-Owner Was I born a skeptic or did I become one as I watched the hypestorm gather during the dotcom years, recede, and congeal once more as we come to terms with our online, social, mobile world? Whatever. I'm not much interested in cutting edge but what actually works for real people in the real world. Does that make me a bad person?