Join Fran Zablocki, mStoner strategist, and Rob Zinkan, Vice Chancellor for External Affairs at Indiana University East, for a discussion of lifetime engagement management and lifecycle relationship systems in higher education.
From the first day that a prospect opens your admissions materials, they have a relationship with you. This is a one-to-one, lifelong relationship between the university and an individual, not a many-to-one relationship between different departments of a university and a prospect, student, alumnus or donor. When each stage of the relationship cycle is run by a different team in a different silo with a different technology, our half of the relationship seems schizophrenic, forgetful, and thoughtless. Today’s admissions prospect is next decade’s donor, and that is why your admissions team needs to meet with your student affairs team and your alumni team and get on the same page. Hear from Rob’s first-hand experience as he and his team at Indiana tackle these challenges today.
If you’re interested in the big picture — how all the stages of the relationship between your audience and you are interconnected and interdependent — and want to take the next step for yourself and your school toward a holistic, inclusive approach to managing those relationships — you’ll want to join in on this conversation.
When:
Wednesday, November 7 at 2:00PM ET
Cost and attendance:
This is a free webinar. Attendance requires registration.
Questions for the presenters?
Leave your questions in the comment section below and we’ll be sure to answer them during the webinar.
Presenter Bios:
Fran Zablocki is a strategist at mStoner, where he works with educational institutions around the world to help them realize their strategic web communications goals. Before mStoner, Fran worked for nine years in many different areas of higher education, including marketing and student affairs at Nazareth College, alumni relations at SUNY Geneseo, and admissions for SUNY Buffalo. Fran holds an MBA in information systems and marketing from the University at Buffalo.
As Vice Chancellor for External Affairs, Rob Zinkan leads a team of professionals at Indiana’s offices of alumni relations and campus events, campus life, communications and marketing, and gift development. Before coming to Indiana University East, Rob worked at another IU campus – Indiana University-Purdue University Columbus (IUPUC) – as assistant dean for advancement. Prior to joining IU, Rob worked in athletics administration with previous stops at Ashland University (Ohio) and Northwestern State University (La.), both as assistant athletic director for external relations. Rob holds a Master of Education from Xavier University (Ohio) and is working toward a doctorate at Creighton University.