We’ve joined the Carnegie team! Find out more.
Alert Close close
Intelligence
Sites Preferred by Teens, College Students

Intelligence

Sites Preferred by Teens, College Students

Dec 04, 2008By Michael Stoner

The top sites among teen men: YouTube, Facebook, Google, Yahoo, and ESPN. Among teen women: Facebook, Google, YouTube, MySpace, Yahoo!

Debra Aho Williamson, senior analyst at eMarketer, observes, You could say the sites that girls engage with as teens are less likely to change when they become college students, at least based on this survey. And:

Ms. Williamson noted that even though site names and rankings differed, teens and college students liked similar types of content. For girls, the commonalities were social sites, search, gossip, portals and shopping. For boys the common site types were video, social, search, portals and sports. Notably, boys interest in gaming sites seemed to drop off completely once they reached college.

Combining all the above, you could say that teen girls/college girls and teen boys/college boys share similarities in the types of content each gender prefers online, but that girls may form attachments to specific sites earlier than boys, she concluded. 


  • Michael Stoner Co-Founder and Co-Owner Was I born a skeptic or did I become one as I watched the hypestorm gather during the dotcom years, recede, and congeal once more as we come to terms with our online, social, mobile world? Whatever. I'm not much interested in cutting edge but what actually works for real people in the real world. Does that make me a bad person?