Boomers Love the Net for Research, Shopping

According to the survey:

ThirdAgers spend time on the Internet are to seek out information (92%), to stay in touch with friends and family (95%) and to shop online (73%)inter. Other high percentage activities include general browsing of the Web (95%), reading articles (91%) and research products before purchasing offline (86%).

But—they aren’t writing blog entries, watching online videos, or downloading music. (Though I wonder if that will change when and if the Beatles come to iTunes, as has been widely rumored for months.)

Here is some data about the way Boomers respond to offline marketing:

• 79% would respond to promotional e‑mails about products and services
• 92% have read about a Web site in a print article(magazine, newspaper) and then visited online
• 89% have seen a print ad and later visited the online site
• 83% have seen a Web site advertised on television and later visited it online
• 65% will visit a Web site address after hearing it on a radio commercial