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Intelligence
Cashing In With Content: Kenyon College

Intelligence

Cashing In With Content: Kenyon College

Sep 08, 2005By Michael Stoner

David Meerman Scott’s book, Cashing in with Content: How Innovative Marketers use Digital Information to Turn Browsers Into Buyers, profiles 20 different organizations that have created content-rich websites that get results. Organizations like Crutchfield, Aerosmith, the Wall Street Journal Online; Booz Allen Hamilton; CARE USA; and Dean for America create and deploy content specifically to engage their audiences. Kenyon College is the only college or university featured. You can download the chapter about Kenyon here. Order Cashing In With Content at Amazon.com.


  • Michael Stoner Co-Founder and Co-Owner Was I born a skeptic or did I become one as I watched the hypestorm gather during the dotcom years, recede, and congeal once more as we come to terms with our online, social, mobile world? Whatever. I'm not much interested in cutting edge but what actually works for real people in the real world. Does that make me a bad person?