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Intelligence
Journalists online

Intelligence

Journalists online

Nov 08, 2007By Michael Stoner

Some findings of interest:

84% of journalists say have used, or would use, blogs as a primary or secondary source for articles
60% of journalists surveyed spend more than 20 hours a week on the Net
89% use the Internet for finding story ideas

Credible sources of online information include:

International organizations (89%)
Government agencies (85%)
Corporate websites (85%)
PR professionals (77%)
Activist websites (41%)
Blogs (41%)
Politicians (35%)
Chat, message boards (18%)

And here’s the content journalists want on a corporate website:
contact information (97%), search capabilities (95%), press room/press kits (92%), company backgrounders (89%) and publication-quality graphics or photos (66%).

Download a report here.


  • Michael Stoner Co-Founder and Co-Owner Was I born a skeptic or did I become one as I watched the hypestorm gather during the dotcom years, recede, and congeal once more as we come to terms with our online, social, mobile world? Whatever. I'm not much interested in cutting edge but what actually works for real people in the real world. Does that make me a bad person?