As far as the Internet goes, the future is five minutes from now. Or so people used to say.
The really important learning is that student recruiters, communicators, and other advancement professionals need to focus on now. And, right now, audiences take the Internet very seriously indeed—and take action based on words they read on websites and in emails.
That was very much the message of the presentations that Tim Snyder, who is director of advancement technologies at Wake Forest, and I did at the CASE Assembly on 7 July.
My presentation handout is Stoner_CASE_Assembly.pdf.
Tim’s presentation can be found here.
Michael Stoner Co-Founder and Co-Owner Was I born a skeptic or did I become one as I watched the hypestorm gather during the dotcom years, recede, and congeal once more as we come to terms with our online, social, mobile world? Whatever. I'm not much interested in cutting edge but what actually works for real people in the real world. Does that make me a bad person?