Five Content Marketing Ideas for Recruiting Students
By now, any savvy higher ed marketing team has heard a thing or two about content marketing. We all know content marketing is important, but creating fresh, engaging content year after year is hard to do.
mStoner's content strategist, Shannon Lanus shares five content marketing ideas to help support enrollment marketing, along with a key question to help you determine what content is best for your institution.
Maybe this is your first big website project. More likely, you’ve been here before — say, five years ago, when you thought a fresh, responsive design, streamlined information architecture, and new content management system would transform your digital communications.
Flash forward to today, and you're wondering whether governance issues or aging technology has created the organic sprawl that your site once again has become.
Make this year the year you really own your site and ensure the content and design reflect the quality of your institution. Download Redesign Done right and uncover six things you need to know to set up your redesign project for success.
Advanced Marketing for Higher Education Websites Course
Your website is your institution’s number‐one marketing and communications vehicle. The topics covered include digital communications, site and content design, personalization of audiences, implementing engaging videos and powerful photography, and how to deliver rich mobile experiences.
Once completing the nine-class series, you and your team will walk away with strategies and tips to improve your college or university website immediately.