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Intelligence
What Should a College President Know About Social Media?

Intelligence

What Should a College President Know About Social Media?

Dec 05, 2011By Michael Stoner

Maybe your president knows quite enough about social media. Or maybe he or she needs some help understanding what it is and why a president should pay attention to, or even use, Twitter or Facebook (or both!) himself or herself.

So what should presidents know about social media? Why is it important? Why should they use it themselves? What are the benefits to them? To their institutions? Who will pay attention to their tweets or updates or posts? Do you know of a president who’s doing a great job with social media?

And: why am I asking these questions?

It’s simple: I’m doing a workshop next month at CIC’s Presidents Institute. I’m really pleased to be co-presenting in this session with Dr. Robert L. Wyatt, the president of Coker College. President Wyatt tweets as @robertlwyatt.

So this is your opportunity to influence the thinking of the leaders of some of the best colleges in the country. Don’t delay: act now! Share your thoughts via the comments below or send me michael.stoner(at)mstoner.com.


  • Michael Stoner Co-Founder and Co-Owner Was I born a skeptic or did I become one as I watched the hypestorm gather during the dotcom years, recede, and congeal once more as we come to terms with our online, social, mobile world? Whatever. I'm not much interested in cutting edge but what actually works for real people in the real world. Does that make me a bad person?