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Intelligence
Blogging: Not mainstream—not yet!

Intelligence

Blogging: Not mainstream—not yet!

Aug 06, 2003By Michael Stoner

Interesting article about blogs in the July/August issue of American Demographics. According to some new research 17% of American adults are aware of “blogs” and only 5% have actually read one. Since 73% of Americans are Internet users (according to this survey), that means that only 1 in 15 Internet users have actually read a blog.

Blog readers tend to be male. Bloggers tend to follow blogs that are focused on personal or family-related topics, followed by politics, technology, news, and sports. Visits to Blogspot, a popular blogging site, spiked in March, perhaps due to interest in reading blogs about the Iraq war.

Meanwhile, Howard Dean, the former governor of Vermont and the presidential candidate who has demonstrated incredible finesse at using the Internet, is blogging.


  • Michael Stoner Co-Founder and Co-Owner Was I born a skeptic or did I become one as I watched the hypestorm gather during the dotcom years, recede, and congeal once more as we come to terms with our online, social, mobile world? Whatever. I'm not much interested in cutting edge but what actually works for real people in the real world. Does that make me a bad person?