Search engine optimization (SEO) is a crucial strategy to improving your institution’s website visibility. SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. SEO targets unpaid traffic rather than direct traffic or paid traffic.
When a user goes to a search engine’s web page (Google, Bing, Yahoo, etc) they enter a word, phrase, or question. The search engine’s crawler (a bot that browses the web) goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those webpages back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.
When it comes to your marketing strategy, the rewards of SEO highly outweigh the costs. A few of the many benefits include:
If you’re looking for a cost-efficient way to start funneling traffic to your institution’s website, search engine optimization is a no-brainer. In our ebook, we’ll walk you through our proven 15-step process of improving SEO which you can apply to your institution’s website today.
Travis Koury Marketing Manager As marketing manager, Travis Koury shares mStoner’s thought leadership and service offerings across a multitude of channels. He thoughtfully applies digital marketing best practices to ensure higher education marketing and communication professionals can easily discover and access mStoner’s helpful resources, primary research, and on-demand content.