Recruiting the Class of 2022 is already underway at most colleges and universities. Providing a great user experience and highly relevant content to prospects is more important now than at any other stage in their journey. mStoner can help ensure your site is an effective recruitment tool by conducting a site checkup in less than four weeks.
mStoner, Inc. and Chegg have collaborated for the past two years to design and conduct a series of Mythbusting studies to help education marketers improve their efforts. We surveyed teenage prospective students about their attitudes and practices around college admission and their use of .edu websites. Then we asked the same questions of college enrollment officers, marketers, and web professionals to discover what they knew, or thought they knew, about what teens did and wanted during their college search.
Our research resulted in a nuanced understanding of how teens behave when engaging in their college search. Here are a few of the findings:
Let us put the Mythbusting research to work for your institution.
By engaging with us, you’ll get:
As a result, your team will be armed to make immediate design updates and content improvements to your most marketing-critical pages to better attract prospective students.
Mallory Willsea Director of Marketing and Sales I ride the line between ESTJ and ISTJ. What does that mean for mStoner, besides entertaining colleagues with my wit and charm? I'm a problem-solver and enjoy working through our potential client's challenges to identify solutions and how a partnership with mStoner will bring value.