Finding the UX Factor in Enrollment Marketing [Enrollify Podcast Episode]
Finding the UX Factor in Enrollment Marketing [Enrollify Podcast Episode]


Finding the UX Factor in Enrollment Marketing [Enrollify Podcast Episode]

Jul 17, 2020By Travis Koury

mStoner creative director, Ben Bilow, and UX specialist, Kaycee Woodford, sat down with Zach Busekrus of Enrollify to discuss the role that UX design plays in enrollment marketing and student recruitment.

Institutional websites are hugely influential in a student’s journey to enrollment. And chances are you’ve heard of user experience (UX) design. Ben describes UX as, “the sum total of all of the elements that make a product, or a process, or even an environment work for people.” If you’re wondering why UX design is important to institutional websites, check out our previous Intelligence post where we highlight the key takeaways from a focus group of prospective students discussing their thoughts on university UX design.

In episode 52 of Enrollify’s podcast, Ben and Kaycee discuss:

  • the recipe for great UX,
  • specific strategies and tactics that are critical to crafting a user-focused experience, and
  • why great user-experience extends beyond an institution’s website.

Listen Now

Does your website need some UX design love? Chat with us about a site checkup!

About Enrollify

Enrollify is a digital resource hub designed to empower the modern enrollment marketer. Enrollify produces content in a wide variety of formats — articles, videos, podcasts, newsletters, eCourses, etc. — and every bit of it is free. Their goal is to make Enrollify the most trusted, go-to, digital, learning resource for enrollment marketers out there.

  • Travis Koury Marketing Specialist As marketing specialist, Travis Koury shares mStoner’s thought leadership and service offerings across a multitude of channels. He thoughtfully applies digital marketing best practices to ensure higher education marketing and communication professionals can easily discover and access mStoner’s helpful resources, primary research, and on-demand content.