Learn how other enrollment marketers from four and two-year institutions are adapting their strategies in the times of COVID-19.
“I keep reminding myself that there’s no playbook for this time,” said panelist, Claire Machamer, Vice Chancellor for Strategic Communications at University of North Carolina School of the Arts. The scary part is that she’s right.
That’s why we gathered eleven enrollment marketing professionals to discuss their new recruitment strategies over the course of three separate panels. Since every institution is different, we did our best to gather enrollment marketers from a diverse set of universities and colleges.
Over 1,800 higher education professionals tuned in live for our panel series and many were able to ask questions and take away tangible advice and resources to adapt their enrollment marketing strategies moving forward.
Receive instant access to Enrollment Marketing During COVID-19 panel videos for:
Web, Video, and Digital Strategy (1hr 2min)
Panelists:
- Ravi Jain, Senior Associate Director, Digital Media and Web Development, Boston College
- Claire Machamer, Vice Chancellor for Strategic Communications, University of North Carolina School of the Arts
- Gil Rogers, Executive Vice President, PlatformQ Education
- Voltaire Santos Miran, Chief Executive Officer and Head of Client Experience, mStoner, Inc.
Community College and Transfer Students (1hr 5min)
Panelists:
- Terri Giltner, Chief Marketing Officer, Kentucky Community & Technical College System
- Shannon Lanus, Director of Content Strategy, mStoner
- Janet L. Marling, Executive Director, National Institute for the Study of Transfer Students
- Laura Rumpler, Chief Communications and Government Relations Officer, North Idaho College
Four-Year Institutions (1hr 7min)
Panelists:
- Deborah Maue, Vice President for Marketing and Communications, Aurora University
- Courtney Minden, Vice President of Enrollment Management, Babson College
- Aimee Patton, Director of Digital Marketing, Park University
- Gil Rogers, Executive Vice President, PlatformQ Education
- Voltaire Santos Miran, Chief Executive Officer and Head of Client Experience, mStoner, Inc.
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Travis Koury Marketing Manager As marketing manager, Travis Koury shares mStoner’s thought leadership and service offerings across a multitude of channels. He thoughtfully applies digital marketing best practices to ensure higher education marketing and communication professionals can easily discover and access mStoner’s helpful resources, primary research, and on-demand content.