Intelligence
Enrollment Marketing During COVID-19: Web, Video, and Digital Strategy
Enrollment Marketing During COVID-19: Web, Video, and Digital Strategy

Intelligence

Enrollment Marketing During COVID-19: Web, Video, and Digital Strategy

May 04, 2020By Travis Koury

How are enrollment marketers approaching web, video, and digital channels during the COVID-19 crisis?

mStoner brings together a panel of higher education experts to discuss their digital strategies during COVID-19.

The spread of COVID-19 has left no corner of daily life untouched, and education institutions are among those businesses most disrupted. For an industry already grappling with dropping enrollment and college closures, brand managers and enrollment marketers face a lot of pressure to swiftly navigate these changing times and mitigate risk.

In this hourlong session, panelists discuss topics related to digital enrollment marketing and how they’ve adapted their approach during the times of COVID-19.


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Meet the Experts:

Ravi Jain, Senior Associate Director, Digital Media and Web Development, Boston College

ravi jain headshotRavi currently produces strategic digital media solutions for Boston College’s Office of University Communications. Ravi is a prolific creative storyteller, with over 25 years experience in embracing fresh approaches to engage audiences. A short-form video evangelist, he has received numerous awards and recognition for his work, including a Webby Award nomination for his “talk-show in a car,” DriveTime.

 

Claire Machamer, Vice Chancellor for Strategic Communications, University of North Carolina School of the Arts 

claire machamer headshot

Claire was appointed Vice Chancellor for Strategic Communications at University of North Carolina School of the Arts in July 2018. The newly created Division of Strategic Communications combines the departments of Marketing & Communications and Digital Media. Previously, Claire served as Chief Technology Officer and was responsible for fully integrating digital solutions that align with UNCSA strategic planning.

 

Gil Rogers, Executive Vice President, PlatformQ Education

Gil is the Executive Vice President of PlatformQ Education, the leading provider of virtual events strategy and software for higher ed. Gil is a former admissions officer, having served in numerous capacities at the University of Hartford and University of New Haven in Connecticut. He was Director of Marketing for Chegg and NRCCUA prior to joining PlatformQ Education last year.

 

Voltaire Santos Miran, CEO and Head of Client Experience, mStoner, Inc.

Voltaire works with mStoner clients to forge and sustain transformative, memorable, and incredibly effective partnerships. He shapes all aspects of mStoner’s individual projects, overall planning, and company-wide management in his role as co-founder and CEO. A natural storyteller, Voltaire enjoys teaching others how to tell stories and using his expertise in information architecture, content strategy, and governance to move institutions from a project mindset to a process mindset.

 

Moderator:

Mallory Willsea, Director of Marketing and Business Development, mStoner, Inc.

Mallory brings mStoner’s thought leadership to the greater community of education marketing and communication professionals. Her insights on best practices and new trends are informed by her sector research, her role as Executive Producer for Higher Ed Live, and more than 12 years of experience in higher education marketing. Mallory has presented at conferences including American Marketing Association, CASE, HighEdWeb, and more.

 


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  • Travis Koury Marketing Specialist As marketing specialist, Travis Koury shares mStoner’s thought leadership and service offerings across a multitude of channels. He thoughtfully applies digital marketing best practices to ensure higher education marketing and communication professionals can easily discover and access mStoner’s helpful resources, primary research, and on-demand content.