How are higher ed professionals navigating enrollment and marketing hurdles during the COVID-19 crisis?
mStoner assembled a panel of higher education experts to discuss the immediate enrollment marketing strategies and tactics that four-year institutions are implementing during these times of social distancing.
Higher education institutions are among those businesses most disrupted by COVID-19. How much of your social media should be focused on crisis communication versus audience engagement? How should you change your event’s in-person agenda to be a more engaging virtual event? Where should you be investing your time and dollars right now? All of these questions are answered and more during this hour-long expert panel on enrollment marketing.
This panel originally aired on April 2, 2020. It is now available, with additional helpful resources, for immediate download.
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Meet the Experts:
Deborah Maue, Vice President for Marketing and Communications, Aurora University
Since 2018, Deborah has been the Vice President for Marketing and Communications at Aurora University in Aurora, IL, where she leads a team of 15 professionals in helping the university reach its enrollment, fundraising, and reputational goals. Prior to joining Aurora University, she was Vice President of Strategic Marketing and Communications for Columbia College Chicago, where she built a centralized marketing and communication team.
Courtney Minden, Vice President of Enrollment Management, Babson College
Courtney is currently in her eighth year at Babson College as the VP of Enrollment Management, overseeing graduate and undergraduate admission & financial aid. In July 2014, she was named Dean of Undergraduate Admission, before which she was Director of Admission for two years. Courtney was Associate Director of Undergraduate Admissions at Tufts University for 11 years and started her career at The MIT Sloan School of Management.
Aimee Patton, Director of Digital Marketing, Park University
Aimee is the Director of Digital Marketing at Park University, where she coordinates all digital strategy, including website, paid media, text, email, and video production. Aimee has been with Park for three and a half years. She was in charge of a website redesign for park.edu that rolled out two years ago. Park University’s flagship campus is located in Parkville, Missouri, and has 41 campus centers around the country.
Gil Rogers, Executive Vice President, PlatformQ Education
Gil is the Executive Vice President of PlatformQ Education, the leading provider of virtual events strategy and software for higher ed. Gil is a former admissions officer, having served in numerous capacities at the University of Hartford and University of New Haven in Connecticut. He was Director of Marketing for Chegg and NRCCUA prior to joining PlatformQ Education last year.
Voltaire Santos Miran, Chief Executive Officer and Head of Client Experience, mStoner, Inc.
Voltaire works with mStoner clients to forge and sustain transformative, memorable, and incredibly effective partnerships. He shapes all aspects of mStoner’s individual projects, overall planning, and company-wide management in his role as co-founder and CEO. A natural storyteller, Voltaire enjoys teaching others how to tell stories and using his expertise in information architecture, content strategy, and governance to move institutions from a project mindset to a process mindset.
Moderator:
Mallory Willsea, Director of Marketing and Business Development, mStoner, Inc.
Mallory brings mStoner’s thought leadership to the greater community of education marketing and communication professionals. Her insights on best practices and new trends are informed by her sector research, her role as Executive Producer for Higher Ed Live, and more than 12 years of experience in higher education marketing. Mallory has presented at conferences including American Marketing Association, CASE, HighEdWeb, and more.