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Intelligence
Job Posting: Director of Marketing Communications

Intelligence

Job Posting: Director of Marketing Communications

Jan 25, 2007By Michael Stoner

The primary responsibilities for the director include:

-Develop and execute marketing and communications for the school.
‑Develop branding and positioning for School. Provide strategic advice to Dean, senior administrators, and faculty on marketing and branding the school, its programs, and other products.
‑Execute the school’s identity and positioning across communications, achieving integration in identity, messages, and design.
‑Act as creative director for school communications (print, online).
‑Serve as editor-in-chief for the school’s website, the alumni magazine, and for other high-visibility publications.
‑Develop and execute robust, appropriate media relations program and act as chief spokesperson when required.
‑Counsel senior administrators and faculty on media issues, serve as a writer/editor/proofreader for major campus publications and offices, as requested.

Background required:

-Demonstrated experience of 10 or more years in developing a marketing communications program for an institution of note: a law school, professional school, college, or university.
‑Experience with developing and/or managing a website and an online marketing program.
‑Experience with developing and directing the implementation of creative products such as websites, viewbooks, magazines, etc.
‑Experience in managing staff.
‑Experience managing projects and teams in a collaborative environment.
‑Some knowledge of the legal profession and the law school environment desired, though not required.

For additional information, contact Michael Stoner, president, mStoner by email [please include in the subject line of your email: VTLAW director].


  • Michael Stoner Co-Founder and Co-Owner Was I born a skeptic or did I become one as I watched the hypestorm gather during the dotcom years, recede, and congeal once more as we come to terms with our online, social, mobile world? Whatever. I'm not much interested in cutting edge but what actually works for real people in the real world. Does that make me a bad person?