Gerry McGovern continues to write some of the most insightful and profound commentary about the web. The 3 July issue of his email newletter, New Thinking, incorporates an essay about branding on the Web that every marketer should memorize.
A great web brand is not about a dramatic home page. It’s about relevance and function, which involves knowing what an audience needs when they visit your website and helping them to find it, quickly. Not about clever or gimmicky marketing. Gerry says it better here .…
Michael Stoner Co-Founder and Co-Owner Was I born a skeptic or did I become one as I watched the hypestorm gather during the dotcom years, recede, and congeal once more as we come to terms with our online, social, mobile world? Whatever. I'm not much interested in cutting edge but what actually works for real people in the real world. Does that make me a bad person?