Register now for this free webinar.

Session Description:

Everything starts with your brand — if you can’t articulate who you are, every communication is a wasted opportunity. Brand strategy begins with defining your institutional brand. Realizing that strategy and influencing how key audiences perceive your brand is the crucial next step.

This webinar will outline a practical approach to defining a brand strategy and executing that strategy in the real world. Put an end to wasted communication opportunities in 2016 and start the year with a plan to articulate and implement your brand.

What You Will Learn:

• The elements of a solid brand framework.
• How market research informs your messages to key audiences.
• How to implement your brand strategy in 2016 with content, editorial, and marketing plans.

Who Should Attend:

• Marketing and communications professionals responsible for brand development and/or messaging.
• Enrollment management, admission, alumni, and development managers, directors, and VPs who need to translate the institutional brand into compelling audience-specific messages.

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Nitty Gritty Details:

When: 2 p.m. EST / 11 a.m. PST, Tuesday, Dec. 8
This webinar will last about 45 minutes.

Cost is free; registration is required. Each registration includes one licensed seat and unlimited access to the slide decks and webinar recordings. When you register, you’ll receive a login code that is unique to you and can be used only once. If you choose to project the webinar to a room full of eager colleagues, all the better! In fact, we hope you do.

Meet the Presenter:

Joel Pattison, senior strategist, has 15 years of experience in web, marketing, and communications strategy for education institutions. He worked for the College of William & Mary and the University of Virginia, where he was the creative, content, and technical lead on a wide range of communication projects. Joel’s mStoner clients include University of Cincinnati, Drexel University’s Kline School of Law, and Henderson State University.