Register now for this free webinar.

Session Description:

Market research is one of the most important components of a brand strategy project. Without a solid understanding of how your audiences currently perceive your brand, it’s difficult to strike the right balance of reality and aspiration in evolving your brand positioning.

This webinar will outline strategies and methods for conducting brand research at education institutions. We’ll focus on research techniques that will help you gain a real understanding of people’s perceptions, beliefs, and behaviors.

What You Will Learn:

• The right way to conduct market research for an education institution
• Common mistakes organizations make when conducting market research
• How market research informs your brand strategy

Who Should Attend:

• Marketing and communications professionals responsible for brand development and/or messaging
• Enrollment management, admission, alumni, and development managers, directors, and VPs who need to translate the institutional brand into compelling audience-specific messages.

Nitty Gritty Details:

When: Tuesday, March 22, at 2:00 p.m. EST / 11:00 a.m. PST
This webinar will last approximately 45 minutes with an additional 15 minutes for Q&A.

Cost is free, registration is required. Each registration includes one licensed seat and unlimited access to the slide decks and webinar recordings. When you register, you’ll receive a login code that is unique to you and can only be used once. If you choose to project the webinar to a room full of eager colleagues, all the better! In fact, we hope you do.

Meet the Presenter:

Joel Pattison, director of strategy for mStoner, has 15 years of experience in web, marketing, and communications strategy for education institutions. He worked for both the College of William & Mary and the University of Virginia, where he was the creative, content, and technical lead on a wide range of communication projects. Joel’s mStoner clients include University of Cincinnati, Drexel University’s Kline School of Law, and Henderson State University.