Honda’s UK division has been getting a lot of attention for its terrific ad, “The Cog.” You owe it to yourself to watch this ad. I did. Repeatedly. Honda UK has reported a staggering number of downloads for this piece, and it’s no wonder. It’s interesting, it’s fun, and it appears to have been done without any digital intervention.
To get an idea of the ad’s significance, read what John Batelle has to say in Business 2.0. If advertisers pay attention to what Honda has done, I might forgo the mute and/or fast forward buttons on my remote and actually watch commercials again!
Of course, there are precedents in using powerful and distinctive commercials for branding purposes. How can forget Apple’s 1984 ad? And this trend is linked to BMW’s mini-movies—done by famous directors such as Ang Lee of Crouching Tiger, Hidden Dragon fame.
Michael Stoner Co-Founder and Co-Owner Was I born a skeptic or did I become one as I watched the hypestorm gather during the dotcom years, recede, and congeal once more as we come to terms with our online, social, mobile world? Whatever. I'm not much interested in cutting edge but what actually works for real people in the real world. Does that make me a bad person?