Our resource kit will help you get started on improving your institution’s SEO efforts.
Uhm, What’s SEO Again?
Search engine optimization (SEO) is the web practice of increasing the quality and quantity of traffic to your website organically. Ads and paid search is a different beast that plays by different rules. SEO is the most cost-efficient way to drive people to your site.
Why Does SEO Matter Within Higher Ed?
Institutional websites are complex ecosystems that host hundreds (sometimes thousands) of webpages. Admissions guidance, academic program pages, alumni engagement tools, athletics information; no matter the content, your audience needs to be able to find your .edu. A holistic search engine optimization (SEO) plan will dramatically increase your site’s visibility and traffic.
Understanding how SEO tactics fit into your wider digital marketing practices will help bring the big picture into clear focus. An institutional website is the anchor of all your marketing and communications efforts. Our starter pack will help you and your team increase the quantity and quality of traffic to your site.
What’s Included in the SEO Starter Pack?
In mStoner’s resource kit, you’ll recieve:
- Thought leadership articles on SEO within higher ed.
- A five-step guide to archiving outdated web content.
- The 15-step checklist for on-page SEO content.
- SEO content quality scorecard template.
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Travis Koury Marketing Manager As marketing manager, Travis Koury shares mStoner’s thought leadership and service offerings across a multitude of channels. He thoughtfully applies digital marketing best practices to ensure higher education marketing and communication professionals can easily discover and access mStoner’s helpful resources, primary research, and on-demand content.