Picture this: Six people working on six different campuses are seated around a round table having lunch at a higher ed conference. Before the salad course ends, they’ve figured out how much they have in common. All are facing similar challenges — and more relevant to this blog post — all regularly experience the same frustrations.
Next imagine this: 600 people working on 600 different campuses are members of a circle in Google+. These folks are sometimes even more direct as they selectively share their frustrations and the barriers to high-quality marketing and communications programs on their campuses. It’s been know to happen.
Regardless of their institutional affiliation, when marketing and communications professionals gather they bond over similar concerns. And, when I consult with community colleges, multi-campus publics, music conservatories, or small liberal arts colleges, I observe a similar chorus. Six themes overheard in higher ed are:
Perhaps this post is spot on with its summary of concerns you have. Next up, let’s address those concerns. I’ll try to do just that on Thursday, March 27, at 2:00 PM ET, when I host a free webinar entitled, “OH in Higher Ed Circles: 6 things that drive us mad.” Talking through each of the six things that probably bug you every week, I’ll share tips, ideas, and advice for making your way around the barriers to excellent marketing and communications work on your campus. I hope you’ll join me as we discuss ways to cope and succeed!