Spring is finally in the air and that means clear skies, birds chirping, and Spring Break for a lot of high school seniors. For enrollment marketers, spring break usually means planning for the next student recruitment cycle. It’s a great time to get your back-end processes in shape.
This spring, we wanted to share three things you can do today to set yourself up for success in the fall by optimizing your Hubspot Marketing and Sales Hub.
With smart CTAs (calls-to-action) in HubSpot, you can display a customized button to your different visitors based on data stored on their HubSpot contact record, or based on information known about their device type, country, referral source, or preferred language.
Create a smart CTA based on a prospective student’s indicated academic interest. For example, if you know a prospective student has indicated interest in your Psychology program, invite them to download an academic one-pager, register for the upcoming Psychology open house, or to connect with a professor in the department.
Using smart CTAs improves conversion rates, enhances the user experience on your site, and delights your prospective students, meeting them at the right place at the right time with the right content.
Targeting can make or break your ad campaign. There’s nothing worse than serving up an ad asking students to apply to your institution when they’ve already been accepted — or rejected. With HubSpot, you can leverage campaign details and ad interactions with valuable information to automatically segment your audiences.
We all know how tough it is to make decisions on the fly. Help yourself and your Marketing, Admissions, and Leadership teams understand decisions and strategies this season by investing in your reports. With custom reports, you have more flexibility in analyzing objects and activities in your HubSpot account. There are different types of custom reports that you can create, based on your reporting needs. Here are two of our favorites:
Need some help automating your workflows or setting up custom reports? We can help you build out your lead-management strategy and implement it directly into your Hub. Let’s find time to chat.
Daniella Nordin Director of Marketing Daniella brings more than a decade of experience with digital engagement, social media marketing, online fundraising, and digital marketing to mStoner. Prior to joining us, she helped nonprofits like the Girl Scouts find their audience on the right platforms and the right times. She spent nearly seven years as part of the marketing and communications team at Skidmore College, where she built the social media strategy from the ground up and found creative ways to share student stories.