The W³ Awards celebrates digital excellence by honoring outstanding websites, web marketing, video, mobile sites/apps, and social content created by some of the best interactive agencies, designers, and creators worldwide.
Two mStoner clients are honored with three award wins in 2019.
Lipscomb University wanted to move their main site to a program-first page model which required a heavy lift. With more than 300 programs to present and not much existing content for each aside from course descriptions, Lipscomb and mStoner arrived at a content strategy and design that standardized the individual program pages.
In terms of performance, bounce rates are down while time-on-site and pages per visit metrics are increasing. Having never attempted anything on this scale before, the Lipscomb team says it has been a game-changer in terms of their marketing and communications clout, as well as their team dynamic. They are delivering great results on a number of other important strategic projects, in addition to the high-quality products of this undertaking.
Lipscomb wanted to make the transition between shopping the on-campus and online programs as seamless as possible for the prospective student. However, they had to work within the constraints of their service provider’s software and interface design.
We created an entirely fresh, edgy take on the Lipscomb brand for the site’s visual design while also coming up with wordmark “LipscombOnline”.
Travis Koury Marketing Specialist As marketing specialist, Travis Koury shares mStoner’s thought leadership and service offerings across a multitude of channels. He thoughtfully applies digital marketing best practices to ensure higher education marketing and communication professionals can easily discover and access mStoner’s helpful resources, primary research, and on-demand content.