The series will focus on ”… highlighting the current trends and issues affecting community colleges around the country” according to its Facebook page.
The first post spotlights on Butler Community College in Kansas. Ryan Entz, the college’s executive director of marketing and communications, notes that:
“Community colleges need to harness social media not just as a way to ensure effective learning, Entz said, but as an overall communications strategy.
The issue of communications is becoming more essential with each passing tweet, he said. This is not only a marketing issue, but it affects the entire college from how faculty communicates with their students to how admissions communicate with prospects.
How do we engage our students today across multiple platforms and in ways that allow us to interact more effectively with them?
Community college officials are attempting to integrate Facebook, Twitter, and user-generated content into marketing efforts, too, Entz said.”
The series was created by Sarah Evans, director of communications at Elgin Community College in Elgin, Illinois.
Michael Stoner Co-Founder and Co-Owner Was I born a skeptic or did I become one as I watched the hypestorm gather during the dotcom years, recede, and congeal once more as we come to terms with our online, social, mobile world? Whatever. I'm not much interested in cutting edge but what actually works for real people in the real world. Does that make me a bad person?