How can blogging bolster your digital marketing efforts?
Blogging is one of the most effective ways to build brand awareness while providing relevant and useful content to your target audience.
It’s an inexpensive way to drive traffic to your .edu, enhance inbound marketing efforts, and attract more prospective students. Whether you have a student blog, a faculty research blog, or are looking to start blogging, you need to know where to start.
In this free, on-demand webinar, you’ll learn:
- Ways to leverage blogging to boost your organic search rankings.
- How to establish a cadence for posting using an editorial calendar.
- Helpful blogging tools to create more effective, streamlined posts.
- Ways to promote your blog.
Presented by:
Daniella Nordin, Director of Marketing, mStoner, Inc.
Daniella amplifies mStoner’s thoughtful research, strategic success, and data-driven results. She uses her passion for data to drive marketing strategies and increase engagement for mStoner’s clients and higher ed professionals. Daniella brings more than a decade of experience with digital engagement, social media marketing, online fundraising, and digital marketing to mStoner. A dynamic presenter, Daniella has shared her success stories at conferences including the CASE, HighEdWeb, MaGiC, and more.
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Travis Koury Marketing Manager As marketing manager, Travis Koury shares mStoner’s thought leadership and service offerings across a multitude of channels. He thoughtfully applies digital marketing best practices to ensure higher education marketing and communication professionals can easily discover and access mStoner’s helpful resources, primary research, and on-demand content.