Mallory Wood Joins mStoner’s Team


Mallory Wood Joins mStoner’s Team

Jul 22, 2011By Michael Stoner

Im very fortunate to be working with a great team at mStoner: I have smart, creative, engaging and talented colleagues.

These adjectives also describe our newest team member, Mallory Wood, who will join us in August as marketing manager. Shell be based in our Woodstock, VT, office, and will be responsible for our marketing and business development activities.

Mallory comes to mStoner from Saint Michaels College in Colchester, VT, where she spent two years as an admission counselor before moving to the Office of Marketing and Communications as an assistant director of marketing and the colleges social media strategist. In this role, Mallory developed and executed a social media strategy for St. Mikes; provided training for social media users on campus; created and managed content for various social networks; and produced web video. She also managed the social media efforts for the Office of Admission, working student online ambassadors to engage future students on Facebook, YouTube, Flickr, and other social channels.

But thats not where I met Mallory. I got to know her first as @MalloryWood and began following her blog, where she shares insights into marketing, social media, and life.

Shes also known on the conference circuit, having presented at the HighEd Web National Conference, Penn State Web Conference, NEACAC Annual Conference, .eduGuru Online Summit, SUNYCUAD, and more. Mallory has also been a guest and a guest‐host on Higher Ed Live, the weekly web show created by Seth Odell focused on the emerging role of social media and digital media marketing.

Because I was impressed by what I read—and learned subsequently—about Mallory, I was thrilled when she expressed interest in working with us and when she accepted our offer. My colleagues who have met Mallory are as excited as I am about working with her.

Before I close, I want to give a shout‐out to Katie Jennings, who served as mStoners director of business development until a week ago. For the past several years, Katie has ridden herd over her creative and unruly colleagues to develop powerful and compelling proposals and manage our marketing. Katie assumed project management responsibilities for Beth Lee, who at this moment is awaiting the birth of her second son. Beth will return to mStoner part‐time after her maternity leave.

  • Michael Stoner

    Michael Stoner Co-Founder and Co-Owner Was I born a skeptic or did I become one as I watched the hypestorm gather during the dotcom years, recede, and congeal once more as we come to terms with our online, social, mobile world? Whatever. I'm not much interested in cutting edge but what actually works for real people in the real world. Does that make me a bad person?