2017 was a great year for our clients! Nine education institutions won 14 awards granted from five award‐presenting organizations for digital excellence in creative, user experience, and homepage design.
Of the award‐winners, Hope College is a standout due to the multiple enrollment marketing print pieces considered for its award win. When it comes to recruitment, Hope College knows the type of student they want to attract. However, they needed sophisticated and authentic print and digital collateral. That’s where mStoner came in, with final products including: a new communications plan, viewbook and other print pieces, email templates, videos, and an acceptance gift box. Hope College received a University & College Designer Association (UCDA) Award for Excellence in an Integrated Campaign.
“mStoner equipped us with the collateral and assets, but the whole process has also strengthened us as a team and built collaboration and creativity,” said Jennifer Fellinger, vice president, public affairs & marketing at Hope College. “Ideas and creativity are really flowing and we’ve become more strategic — even in things that mStoner was not specifically involved in. I’m confident we would not have gotten there without going through mStoner’s process. They’ve walked alongside of us and made us more functional. We went from a place of low trust to high trust, from low energy to high energy and high inspiration.”
The final strategy, design, and deliverables constitute a complete system that Hope can replicate and build on year after year.
Education Digital Marketing Awards
The University & College Designers Association (UCDA)
Ready to work with an award‐winning team? Contact us to discuss your marketing challenges.
Bianca Tomlin Digital Marketing Specialist What does a day as mStoner’s Digital Marketing Specialist look like? You can find me managing, creating, and optimizing on-brand, compelling content for mStoner’s marketing channels. When I am not researching the latest marketing and communication trends, I can be found managing and sharing industry knowledge through @mStonerinc and @HigherEdLive.