Despite the seeming near-ubiquity of the iPod, which contibuted the “pod” in “podcast,” is only 12% of Internet users over all say they have downloaded a podcast. And few are downloading them with great frequency. These are some of the results of a survey by the Pew Internet & American Life Project done in August and released in November.
Here are some results of the survey. Of those who had downloaded a podcast:
18–29: 14%
30–49: 12%
high school graduates: 9%
college graduate or more: 13%
3 years of less of online experience: 6%
broadband connection at home: 14%
More info here.
Michael Stoner Co-Founder and Co-Owner Was I born a skeptic or did I become one as I watched the hypestorm gather during the dotcom years, recede, and congeal once more as we come to terms with our online, social, mobile world? Whatever. I'm not much interested in cutting edge but what actually works for real people in the real world. Does that make me a bad person?