The WebAward program is the longest-running annual website award competition dedicated to naming the best websites in 96 industries while setting the standard of excellence for all website development.
Two mStoner clients are honored with 2020 WebAwards.
The University of Pittsburgh at Bradford wanted to accomplish two major goals. First, make the website work better for its most important audience: prospective students. Second, showcase what really sets Pitt-Bradford apart.
mStoner leveraged Pitt Bradford’s unique, beautiful location and high-impact photography to showcase what set the university apart from others while also making big changes to the site’s functionality. Traffic is up on key pages such as admissions, academics, and program pages. The overall time spent on the site has nearly doubled.
DSU unveiled a new visual identity in May 2019. To further its branding efforts, DSU developed a new website to support the new brand and main business goal: to improve the digital experience of prospective undergraduate students considering DSU through strategic insights gained by mapping the customer journey. A secondary goal was to highlight the research and academic strengths of the university and its faculty and leadership.
DSU launched a multichannel marketing campaign along with the website to roll out the new brand. “We’re hearing people say they have never seen the amount of marketing that they’ve seen from DSU,” Joelle Johnson, DSU website editor, said. “We’re running digital and out-of-the-box strategies in our campaigns. But no matter how people arrive at the website, they all have a consistent experience with our brand. The site itself is just visually beautiful, and the side navigation and all of the components mStoner created really promote our identity as a university that is moving forward or rising, which is our tagline. We have definitely seen an increase in awareness of who we are and what we offer.”
Travis Koury Marketing Specialist As marketing specialist, Travis Koury shares mStoner’s thought leadership and service offerings across a multitude of channels. He thoughtfully applies digital marketing best practices to ensure higher education marketing and communication professionals can easily discover and access mStoner’s helpful resources, primary research, and on-demand content.