Webinar: How to Create a Comprehensive, Transfer-Centered Website
Webinar: How to Create a Comprehensive, Transfer-Centered Website


Webinar: How to Create a Comprehensive, Transfer-Centered Website

Oct 14, 2020By Travis Koury

Is your transfer website meeting your transfer students’ needs?

Transferring between institutions can be complicated, so college websites play a crucial role in giving students the information they need to confidently navigate the transition. But what online resources and supports do transfer students need most? And how can we organize them so that the transfer process makes sense from the students’ perspective?

To answer these questions, NISTS partnered with mStoner to create a comprehensive transfer website strategy guide. In this live, one-hour webinar, we’ll explore best practices for creating and maintaining a transfer-friendly site that addresses students’ top concerns and paves the way for a smooth transition.

You’ll learn:

• Why transfer students need web content developed specifically for them.
• What a transfer-centered content strategy should include.
• How to plan improvements for your current transfer website


Meet the Experts:

Janet L. Marling, Ph. D., Executive Director, National Institute for the Study of Transfer Students

Janet has worked with NISTS since 2002 and has researched, written, and presented about transfer student success extensively. She was named executive director in 2011, and from 2014–2017 also served as VP for Student Affairs and Enrollment Management at the University of North Georgia. Janet is a past appointed Board Member for the National Association for College Counseling (NACAC) and is an affiliate member of the Council for Standards in Higher Education (CAS).


Voltaire Santos Miran, Chief Executive Officer and Head of Client Experience, mStoner, Inc.

Voltaire shapes all aspects of mStoner’s individual projects, overall planning, and company-wide management. A natural storyteller, he enjoys using his expertise in information architecture, content strategy, and governance to move institutions from a project to process mindset. Voltaire spent 10 years in development and alumni relations working on print publications, alumni magazines, capital campaigns, and website launches before starting mStoner.


Laura Birdsall, Account Manager, mStoner, Inc.

As Account Manager, Laura unites account and project management to create a positive and collaborative client experience. She advocates for client needs at every step in the project, from ensuring a smooth onboarding process to creating and executing integrated strategies. Laura’s background is rooted in higher education. Before mStoner, she worked as an admissions officer in the northeast then as a senior program manager at Technolutions, specializing in Slate.


Moderated by: Emily Kittrell, Assistant Director at NISTS


  • Travis Koury Marketing Specialist As marketing specialist, Travis Koury shares mStoner’s thought leadership and service offerings across a multitude of channels. He thoughtfully applies digital marketing best practices to ensure higher education marketing and communication professionals can easily discover and access mStoner’s helpful resources, primary research, and on-demand content.