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Intelligence
How to do Facebook tabs right: Inspiration from outside .edu (Part 3 of 4)

Intelligence

How to do Facebook tabs right: Inspiration from outside .edu (Part 3 of 4)

Nov 02, 2011By mStoner Staff

Third in a series about drawing inspiration from outside .edu for Facebook tabs. Heads up, this is my favorite example.

Rue La La 

Discount shopping sites have revolutionized how American consumers are accessing designer brands. Rue La La isnt the only one in the marketplace, but they are by far the most interesting when it comes to their social presence. Im often tweeting about how innovative and engaging they are and recently I featured their blog in a guest lecture to a business class at a Vermont college.

A month ago Rue La La did it again, showing their social media prowess with a brand new Inside Rue Facebook tab. The goal is clearly to introduce you to the fabulous team at Rue. I think they nailed it. The tab is clean and full of interactive and sharable content. It incorporates video, quizzes, and calls out to various twitter accounts. There are at least five ways within the tab where you can share content you find interesting with your Facebook friends and Twitter followers.

How do we make this apply to .edu?
I hope you can imagine the endless ways this example could be translated to .edu Pages! Feature admission counselors on twitter and their territories. Incorporate your institutions branding and messaging into fun wall post sayings. Highlight the videos your marketing team spent long hours creating in an easy to view and easy to share format. 

My favorite idea to pull from Rue is the interactive quiz. How easy would it be to put together a five-question quiz for prospective students to take so they can figure out what type of student they would be? 

What ideas are you inspired to try after seeing Rue La La’s tab? Share your thoughts with us!

Next up: Broadway, of course.