We really enjoyed all the great knowledge-sharing and learning that took place at CASE Social Media and Community 2013 last week. In that spirit, we wanted to share the slides from our mStoner team members’ presentations. Patrick Powers was the conference chair, and Michael Stoner and Susan T. Evans were both on #casesmc faculty.
Success With Social Media
presented by Michael Stoner, mStoner co-founder and president
Are you aware that colleges, universities and schools around the world have demonstrated social channels to be a key driver in successful, multichannel campaigns? It’s true: there are many examples of campaigns that blend social and other channels to raise money, recruit students, or advance the institution. This presentation covered some of the strategies and tactics that lead toward successful outcomes. For Social Works, the first book exploring how many different institutions use social media in multichannel campaigns, 18 authors developed case studies of 25 of the most successful campaigns. This presentation draws upon insights from those case studies to explore success factors in creating and deploying an effective campaign.
So, it’s finally mainstream, right? Within education, what are the social media success stories? Who’s doing social in an interesting, unusual and surprising way? This presentation shared a set of success stories discovered through an open submission period. Use the best elements of these #crowdsourced cases to kick your own social strategy up a notch.
Helicopters or Helpers: Using Social Media for Parent Engagement and Fundraising
presented by Susan T. Evans, senior strategist
Parents of college students continue to hover as much as they did when their children were high school students. They want to be involved, they need to be involved, they WILL be involved. We also know that parent giving to higher education is on the rise and, interestingly, parents often feel more connected to the institutions their children attend than they do to their own alma maters. Social channels offer a powerful engine for driving communication and engagement with parents, especially when integrated with your website content. This presentation covered what works and how to get more bang—and maybe more bucks—from parents on social. Whether or not you have a formal parent program at your institution, you’ll benefit from this discussion about this important stakeholder group.
Social Media Analytics
presented by Patrick Powers, project manager
He who has the most followers doesn’t always win. There are a number of tools available to measure the success of a social media program. The challenge is determining which metrics are actually meaningful. Explore the ways to measure effectiveness on Facebook, Twitter and other social media platforms, along with how to bring them in line with institutional goals.
Are You There? Social Media and Its Influence on SEO
presented by Patrick Powers, project manager
Social media is great at building community and fostering conversations, but some its most untapped potential remains its ability to influence search engine result pages, where two-thirds of all prospective students go to research colleges. Learn the fundamentals of how search works and how social media can play a part in determining if you are lost or found.