We’ve joined the Carnegie team! Find out more.
Alert Close close
Intelligence
Upcoming Webinar — #HelpWanted: Supporting Higher Ed Leaders in their Social Media Engagement

Intelligence

Upcoming Webinar — #HelpWanted: Supporting Higher Ed Leaders in their Social Media Engagement

Jan 22, 2015By mStoner Staff

#HelpWanted: Supporting Higher Ed Leaders in their Social Media Engagement
Wednesday, February 25, at 2:00 p.m. EST / 1:00 p.m. CST
Register now on our event page.

Session Description

Higher ed leaders are increasingly seeking support from their marketing and communications teams in order to more effectively engage and communicate on social media. Author and social media strategist Dan Zaiontz recently wrote a book, #FollowTheLeader: Lessons in Social Media Success from #Highered CEOs, in which he talks about best practices that senior administrators and executives in higher education can employ in order to achieve meaningful results for their institutions. The book also covers how trusted advisers including marketing and communications staff can strategically support their organizational leaders in delivering more compelling and effective social media content.

In this upcoming webinar, Zaiontz will discuss recommendations, counsel and tips for those looking to help their college leadership enhance its social media profile. Each registrant will receive a free copy of #FollowTheLeader.

Who Should Attend

•  Marketing and communications professionals
•  Managers, directors, and VP’s who advise institutional leadership on social media engagement
•  Higher ed professionals interested in social media

Nitty Gritty Details

Institutions can register for this webinar at a cost of $199. Each registration fee includes one licensed seat, unlimited access to the slide decks and webinar recordings, and a copy of #FollowTheLeader. When you register, you’ll receive a login code that is unique to you and can only be used once. If you choose to project the webinar to a room full of eager colleagues, all the better! In fact, we hope you do.

Your copy of #FollowTheLeader will be mailed within 3 business days of receiving your order. In order to ensure you’ve received your copy prior to the webinar, we recommend registering prior to Monday, February 16th. Registrations after this date are not guaranteed a copy of #FollowTheLeader in advance of the webinar.

This webinar will last approximately 90 minutes including time for Q&A.

Curious to learn more?

Download a free chapter from #FollowTheLeader.

Meet the Presenter

Dan Zaiontz, MCM, who specializes in social media strategy, speechwriting, and corporate communications, works in Strategic Planning and Public Affairs and serves as a professor at Seneca College in Toronto. In his former sports PR and communications roles, Dan represented the official Canadian broadcasters of the Vancouver 2010 Olympic Winter Games and the Toronto Blue Jays.

Specializing in social media strategy, speechwriting, and public relations, he completed a Master of Communications Management (MCM) from McMaster University-Syracuse University in 2014. In spring-summer 2013, Zaiontz conducted a major research study entitled #FollowTheLeader. The study was the culminating capstone project of the researcher’s tenure in the MCM program, informed by an exhaustive review of academic, industry and media sources; observation of relevant social media activity and more than 20 confidential interviews with Canadian and American university and college presidents. The study explored a number of emerging themes including: best practices in social media engagement by higher education leaders, the unique and perceived risks and opportunities of these activities, current conditions for university and college presidents on social media and recommendations for strategic advisors in assisting leaders to optimally and effectively employ these tools.

The findings of the study served as the foundation for Zaiontz’s new book #FollowTheLeader: Best Practices in Social Media for Higher Education CEOs which was published last month in partnership with mStoner, Inc. Offering salient insights to higher ed leaders and their advisers, #FollowTheLeader also provides recommendations for those who want to adopt social media — or learn how to use it more effectively.