Email Resources

Here are some great resources for email strategy and tactics.

Did you know that some words are commonly used by spammers and, as a result, trigger spam filters to send a message to the trash? Here’s a short list of words you should not use in email.

Michael Gilbert is a well-known consultant for nonprofits. Here is the Gilbert Email Manifesto (GEM). The first line: “Email is more important than my web site!”

Here is a Sample Size Calculator, which will help you determine how small a sample can you use and still get reliable results from an email campaign. Thanks to TargetX (see below) for this resource.

TargetX is a firm that provides email strategy and technology services to education—they are an mStoner partner. The firm publishes a special report, “37 Email Tips Every Marketer Should Read Before Pressing Send,” with a thoughtful set of tips compiled by Brian Niles, president. We also heartily endorse their email newsletter, TargetX’s Email Minute, which arrives on Fridays and is always a great read.

Marketing Sherpa provides a terrific article on email, Top 10 Stupid Email Mistakes for 2004.

Finally, for more than you ever want to know, here is a compliation of the text of all state, federal, and foreign laws on email marketing. Now you can see which ones you’re violating. Just kidding: if you’re reading this blog, we know you’re careful about the email you send!