Information architecture (IA) is the combination of organization, labeling, search, and navigation systems within your website. And it’s really … REALLY important. Think of your IA as the backbone of your site.
“Your visitors only have so much mental bandwidth to try to figure out how to get around your site. Good IA helps to reduce the amount of mental energy visitors expend to find what they are looking for, and allows them to spend that energy exploring and engaging with your content. Poor IA can burn through that same visitor’s mental energy too quickly and frustrate them to the point of leaving your site prematurely.” — Fran Zablocki, strategist
Understanding IA is critical for anyone who works to help institutions connect with visitors on the web. That’s why we created our newest ebook on IA best practices. You can download it for free.
This ebook includes:
Want a deeper dive into IA best practices? (I don’t blame you!) Join us on Sept. 29, 30, and Oct. 1 for a three‐part webinar series, led by Fran Zablocki.
Mallory Willsea Director of Marketing and Business Development Proud ENFJ, here! What does that mean for mStoner, besides entertaining colleagues with my wit and charm? I'm a problem-solver and enjoy working through our potential client's challenges to identify solutions and how a partnership with mStoner will bring value.