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Intelligence
Free Webinar: Introducing Experience Maps

Intelligence

Free Webinar: Introducing Experience Maps

Aug 05, 2014By mStoner Staff

Register now for this complimentary webinar

Introducing Experience Maps
Tuesday, August 19, at 2:00 p.m. EST / 1:00 p.m. CST

This webinar will last approximately 30 to 45 minutes.

Session Description

Experience maps — graphical representations of the interactions an individual may have with a product or service — are invaluable tools in visitor-centered web design. Experience mapping can lead to numerous insights by illustrating what audiences think, feel, and do at various stages in a process.

The utility of an experience map stretches beyond web design. By revealing existing gaps and potential opportunities in the overall user experience, these maps can educate stakeholders and drive positive changes and improvements across an entire engagement lifecycle.

In this webinar:
• You’ll learn the principles behind experience mapping, as well as various techniques for collecting necessary data and information.
• You’ll explore an array of tools for illustrating experience maps.
• You’ll discover approaches for using experience maps in your projects to ensure a positive user experience.

Nitty Gritty Details:

Cost is free, registration is required. Each registration includes one licensed seat and unlimited access to the slide decks and webinar recordings. When you register, you’ll receive a login code that is unique to you and can only be used once. If you choose to project the webinar to a room full of eager colleagues, all the better! In fact, we hope you do.

Meet the Presenter:

Voltaire Santos Miran — co-founder and managing director — has more than two decades of experience in fundraising, marketing, and communications strategy for nonprofits. He was the lead strategist for the University at Buffalo’s mental models project and is currently working with Heartland Community College on a persona-driven personalization initiative.