“If You Want to Lead, Blog” is the advice Jonathan Schwartz, president and COO of Sun Microsystems, gave corporate CEOs in a short article in Havard Business Review. To make this work, he reminds us, a company (or a university or a nonprofit!) needs clear guidelines—but then, he says, let loose the blogs. The advantages for the CEO include the opportunity to engage and cultivate key community members in real, unmediated dialogue.
Michael Stoner Co-Founder and Co-Owner Was I born a skeptic or did I become one as I watched the hypestorm gather during the dotcom years, recede, and congeal once more as we come to terms with our online, social, mobile world? Whatever. I'm not much interested in cutting edge but what actually works for real people in the real world. Does that make me a bad person?