In the U.S., 50 percent of broadband users say the Internet influenced a recent purchase—9 percent reporting that user-generated content such as blogs or online reviews was influential, while only 11 percent report being influenced by television advertisements. And here’s how these consumers spend their time online:
Consumers surveyed also said they spend 12% of their time online researching products, comparing pricing and making purchases. That compares with spending 27% of their online time on communications (e‑mail, posting reviews, blogs, photo-sharing, IM, etc.); 27% on leisure and entertainment (online games, downloading and listening to music, video clips, etc.); 19% on news and information (search, weather, movie show times, bus schedules, etc.); and 16% on personal productivity (online banking, investments, calendars, storing personal files, etc.)
Michael Stoner Co-Founder and Co-Owner Was I born a skeptic or did I become one as I watched the hypestorm gather during the dotcom years, recede, and congeal once more as we come to terms with our online, social, mobile world? Whatever. I'm not much interested in cutting edge but what actually works for real people in the real world. Does that make me a bad person?