Information Architecture: The way you organize, label, sequence, and group elements on your site — from the smallest files and paragraphs to pages and entire microsites — can make or break a site visitor’s experience. The better your site’s IA, the easier it is for visitors to find information and engage with your institution. And there are additional benefits to a well-constructed IA.
Academic Program Pages: Your site’s academic program pages are the most important pages for prospective students. These pages represent the products that your institution offers. Ideally, they provide succinct and vital information about the area of study, reasons to study at your institution, and clear calls to actions. Too often, however, academic program pages are out-of-date, incomplete, and redundant.
Many prospective students will visit your site between now and May 1 to learn about your programs, decide whether to apply, and, ultimately, where to enroll. Are your pages ready?
How It Works
1. Register for a consultation using the form below. Or first learn more about each consultation opportunity: