Intelligence
Take Advantage of IA and Program Page Consultations

Intelligence

Take Advantage of IA and Program Page Consultations

Oct 28, 2015By Mallory Willsea

What difference does your work make for your audiences?

Have you ever:

  • Inspired a prospective student through a featured alumni spotlight of a recent biology graduate?
  • Encouraged a future student to explore degree opportunities she never knew existed?
  • Eased a parent’s concern over the financial aid process by providing the most recent and relevant scholarship information?
  • Helped an alumnus support important programs financially through an online-giving campaign?

In all of these examples, you make a difference by connecting your site visitors to the information they desire.

The faster you can deliver that information through an intuitive user experience and sound information architecture (IA), the more likely you are to keep visitors’ interest.

We want to help you make a difference.

Are these familiar statements?

  • Our site needs to be easier to use.”
  • Research opportunities for each academic program are hard to find. And not where you’d expect.”
  • I’ve worked here for 10 years, and I still can’t figure out if these pages are meant for current students or future students.”

We’re offering consultations to help you improve your site’s information architecture and academic program pages.

Why did we select these areas of focus?

  • Information Architecture: The way you organize, label, sequence, and group elements on your site — from the smallest files and paragraphs to pages and entire microsites — can make or break a site visitor’s experience. The better your site’s IA, the easier it is for visitors to find information and engage with your institution. And there are additional benefits to a well-constructed IA.
  • Academic Program Pages: Your site’s academic program pages are the most important pages for prospective students. These pages represent the products that your institution offers. Ideally, they provide succinct and vital information about the area of study, reasons to study at your institution, and clear calls to actions.  Too often, however, academic program pages are out-of-date, incomplete, and redundant.

Many prospective students will visit your site between now and May 1 to learn about your programs, decide whether to apply, and, ultimately, where to enroll. Are your pages ready?

How It Works

1. Register for a consultation using the form below. Or first learn more about each consultation opportunity:

2. A member of our team will be in touch within two business days to  schedule a consultation time with you.

3. We’ll conduct the consultation and follow up with a recap of what was discussed and suggested next steps. Cue the unicorns.