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Intelligence
Webinar: A Tale of Two Ink Densities: Understanding the Details of the Print Process

Intelligence

Webinar: A Tale of Two Ink Densities: Understanding the Details of the Print Process

Jul 27, 2015By mStoner Staff

Register now.

2 p.m. EDT / 11 a.m. PDT, Wednesday, Aug. 12
This webinar will last about 60 to 75 minutes.

Session Description

CMYK? DPI? Bleeds? What do these magical terms mean? By understanding more about the ingredients of a memorable print piece, your messaging will be introduced to a whole new world of “wow factor.”

At mStoner, designers and printers work hand-in-hand to produce beautiful and effective print pieces on budget. Join us as our creative team speaks with a professional printer to discuss some of the technical considerations that contribute to show-stopping viewbooks, direct mailers, and more!

What will you learn?

• Print is very much alive and plays a crucial part in connecting with your target audiences. We’ll present research findings from studies and focus groups on why print is successful and how it can be integrated with your digital marketing.
• The near-limitless possibilities that print provides. We’ll showcase a number of examples of innovative print work from higher education.
• Top 10 things to consider when designing and managing a print project, including paper, ink, bleeds, and more.
• How to achieve impressive results with your print materials without breaking the bank by using recent innovations in print.

Who Should Attend:

• Marketing and communication professionals responsible for creating or influencing print communications.

Nitty Gritty Details:

Institutions can register for this webinar at a cost of $99. Each registration fee includes one licensed seat and unlimited access to the slide decks and webinar recordings. When you register, you’ll receive a login code that is unique to you and can be used only once. If you choose to project the webinar to a room full of eager colleagues, all the better! In fact, we hope you do.

Meet the Presenters:

Mike Schulz, designer, specializes in print, digital, and interactive design. He started his career working with Redken International and Glamour Magazine in New York City. Since relocating to Chicago, Mike focused on branding and design for large business-to-business, healthcare, and pharma clients. His current mStoner clients include the Harvard Graduate School of Education, University of Missouri, Tufts University, and Loyola Marymount University.

 

Jay Albanese has worked at Lake County Press as a graphic solutions specialist for more than six years. He specializes in graphic solutions, including cross media, with a focus on increased ROI and response rate, postal reduction programs, and design consultation. Jay’s entire career has been spent in print, sales, marketing, and collateral materials in various industries including higher education, government, healthcare, and consumer packaged goods.