Guess whose sites gets the most traffic? You’d be right if you guessed Google, which draws a whopping 38 percent of video viewers, who watched an average of 51 videos each; Fox Interactive Media sites rank second, with 4.2 percent. (Google owns YouTube, which draws the bulk of the traffic to the Google sites—98 percent; Fox Media owns MySpace and FOXSports.com, among other properties.)
Other notable findings:
73.7 percent of the total U.S. Internet audience viewed online video.
84.8 million viewers watched 4.3 billion videos on YouTube.com (50.4 videos per viewer).
47.7 million viewers watched 400 million videos on MySpace.com (8.4 videos per viewer).
The average online video duration was 2.8 minutes.
The average online video viewer watched 235 minutes of video.
Source: comScore Press Release
Michael Stoner Co-Founder and Co-Owner Was I born a skeptic or did I become one as I watched the hypestorm gather during the dotcom years, recede, and congeal once more as we come to terms with our online, social, mobile world? Whatever. I'm not much interested in cutting edge but what actually works for real people in the real world. Does that make me a bad person?