Register now for mStoner’s three-part webinar series
Getting Started with Google Analytics
Tuesday, September 30 at 2:00 p.m. EDT / 1:00 p.m. CDT
Intermediate Google Analytics
Tuesday, October 14 at 2:00 p.m. EDT / 1:00 p.m. CDT
Making Smart Decisions Using Web Analytics
Tuesday, October 28 at 2:00 p.m. EDT / 1:00 p.m. CDT
Each webinar will last approximately 75 to 90 minutes.
Session Descriptions
Part One: Getting Started With Google Analytics in Higher Ed
Determining digital success takes more than counting clicks and likes. Communications professionals can employ a wide array of tools to collect and analyze important data about digital activity. The challenge is determining the most meaningful metrics for higher education and acting upon them in order to achieve your goals.
The first webinar in our series tackles basic terminology, an overview of Google Analytics and the migration to Universal Analytics, and measurement tools from the top social networks.
As a result of this webinar, you’ll be able to:
— Understand the metrics your peers are using for web and social media success.
— Set smart, reasonable, and specific goals for your institution.
— Understand the upgrade to Universal Analytics
— Use Google Analytics to start measuring your website’s effectiveness.
Part Two: Intermediate Google Analytics
Perusing your Google Analytics dashboard is a good way to see the big picture of how your audience interacts with your institution’s website and social media. But what if you want to dig deeper? In order to examine specific traffic patterns and align them with established objectives, you need more than the basic tracking code.
The second webinar in our series takes you beyond the basics and examines how advanced features in Google Analytics help you to measure data and mine information for insights into prospective student recruitment, alumni engagement, and donor activity. We will consider the role of Google Tag Manager and when it can be most helpful in managing analytics.
As a result of this webinar, you’ll be able to:
— Gain greater insight from analytics data by understanding tracking mechanisms such as event clicks, goals, funnels, and dashboards.
— Tie these metrics to institutional goals with custom reporting and analysis.
— Learn when other tools such as Google Tag Manager and Google Webmaster Tools can help you get more out of analytics.
Part Three: Making Smart Decisions Using Web Analytics
Presenter Nick DeNardis, director of digital communications at Wayne State University, will talk about how to make smart decisions using web analytics. Nick has 10 years of experience optimizing university websites for a forward moving user experience. He reduced bounce rates by 20 percent, decreased page load times by 35 percent and increased goal completion by optimizing forms on recruitment and retention websites. He is a nationally recognized speaker, blogger and scientist in discovering and analyzing Web behavior.
We’ll build on the knowledge and skills learned from the first two webinars and review case studies that showcase how analytics were used to make smart design and web decisions.
As a result of this webinar, you’ll be able to:
— Utilize user tracking on your website.
— Understand sample size and A/B testing, what to do with inconclusive results, and identify pitfalls to avoid.
— Explore the latest social media monitoring tools and learn how to make informed content decisions for your social networks.
— Make informed decisions for your institution’s website based on analytic data.
Nitty Gritty Details:
Institutions can register for individual webinars at a cost of $99/each. Register for all three sessions and receive a discount. Each registration fee includes one licensed seat and unlimited access to the slide decks and webinar recordings. When you register, you’ll receive a login code that is unique to you and can only be used once. If you choose to project the webinar to a room full of eager colleagues, all the better! In fact, we hope you do.
Meet the Presenters:
Greg Zguta, technical lead, is mStoner’s most senior technical consultant and head of our analytics practice. An application development consultant since 1994, Greg has experience that spans the technology spectrum. He has provided technical leadership and project management on software teams for projects from eCommerce websites to business intelligence implementations. He recently consulted on a CMS selection effort for Swarthmore College and a website analytics project for Vassar College. Greg is the technical lead for projects with Wilfrid Laurier University, the College of Lake County, and Heartland Community College.
Patrick Powers, project manager, has more than 12 years of communications and marketing experience, and joins mStoner after seven years at Webster University. As director of digital marketing and communications at Webster, he provided leadership for the development and implementation of integrated marketing and communications strategies designed to attract students and enhance Webster’s reputation through the web and new media. Patrick frequently shares thought leadership on social media, analytics, and search engine optimization throughout the higher education community.
