Got analytics? Maybe you are relaunching your institution’s website and want to measure impact. Perhaps you started a social media fundraising campaign and want to use analytics to make it better. Or maybe you’ve been collecting all this data for years and are finally ready to do something with it, but don’t know where to start.
It’s easy to log in to Google Analytics and see your visits per month, pageviews, and bounce rate. Your graph of weekly traffic shows the ebb and flow of visitors, likely spiking up early in the week and tapering to the low points over the weekend. You know this data is important, but how do you put it to use?
Web Analytics Webinar Series
Sharpen your knowledge of Google Analytics with mStoner’s three-part web analytics webinar series:
- Goal-Setting, Measurement, and Web Analytics 101 (October 1)
- Intermediate Web Analytics for Higher Ed (October 15)
- Making Smart Decisions Using Web Analytics (October 29)
Each webinar will last approximately 60 to 75 minutes.
Who Should Attend?
This professional development opportunity is perfect for marketing and communications managers and directors who want to learn how analytics can inform their online strategies, and for senior communications professionals, directors, and vice presidents who want to strengthen their understanding of Google Analytics.
Institutions can register for individual webinars or receive a discount by signing up for all three. Each registration fee includes one licensed seat. When you register, you’ll receive a login code that is unique to you and can only be used once. If you choose to project the webinar to a room full of eager colleagues, all the better! In fact, we hope you do.
What Will You Learn?
As a result of this webinar series, you’ll be able to:
- Understand the metrics your peers are using for web and social media success.
- Gain greater insight from analytics data by understanding tracking mechanisms such as event clicks, goals, funnels, and dashboards.
- Explore the latest social media monitoring tools and learn how to make informed content decisions for your social networks.
- Make informed decisions for your institution’s website based on analytic data.
Where Can I Register?
Registration is required to attend this webinar series. Learn more about each webinar and sign your team up today.
Presenters
Greg Zguta, an application development consultant since 1994, has experience that spans the technology spectrum. He has provided technical leadership and project management on software teams for projects from eCommerce websites to business intelligence implementations. He has experience working within and leading the full lifecycle of software development in fast-paced environments. During his time with mStoner, Greg has worked as an application engineer and project lead on multiple web projects. Greg leads mStoner’s analytics practice area. His mStoner clients include George School, Middlesex School, Princeton University, North Carolina A&T, Swarthmore College, and the Northwestern University Kellogg School of Management.
Patrick Powers has more than 12 years of communications and marketing experience and joins mStoner after seven years at Webster University. As director of digital marketing and communications at Webster, he provided leadership for the development and implementation of integrated marketing and communications strategies designed to attract students and enhance Webster’s reputation through the web and new media. In 2011–2012, he oversaw the complete redesign and launch of a new Webster University website. He has presented at regional and national conferences, including CASE Social Media and Community, CASE V & VI, AMA Symposium on Higher Education, ACBSP, and CoSIDA. Projects he led at Webster earned many industry awards, including two CASE Circle of Excellence awards for Best Uses of Social Media. His mStoner clients include Swarthmore College, Miami University, Gettysburg College, State University of New York (SUNY) System, and the Fashion Institute of Technology.