This series covers how to:
Questions? Email us.
You know that what your institution calls a brand is actually a logo and a worn tagline. It’s time to get serious about your brand positioning. You need research, critical thinking, creative brilliance, and a digital-first strategy. And you need a website that serves as the flagship for your newly articulated brand.
How do you get your senior leadership to understand and buy in to the time and resources necessary for a branding initiative and website redesign done right?
Join us for the first webinar in the four-part Summer Webinar Series, where we'll arm you with the tools — the data, the stories, presentation approach and techniques — you’ll need to build and deliver a persuasive pitch to your decision-makers.
What you’ll learn:
Most brand efforts start with a bang, then soon fade away. Why? Because too many institutions continue to focus on features and benefits to tell their story. In today’s hypercompetitive environment, colleges and universities need to do more.
Institutions need to discover — or, for many, rediscover — their core values. Once that happens, there is an enormous opportunity for elevating your message beyond the statistics, beyond the rankings, and beyond the athletic accomplishments.
In part two of the Summer Webinar Series, we’ll provide you with important insights that can help transform your institution from enrollment to endowment.
What You’ll Learn:
Storytelling is imperative if you want to build an enduring brand for your college or university.
The truth is, we could all be better at articulating who we are, what we’ve experienced, and why it matters. To tell better stories, institutions must first develop a true understanding of and empathy for target audiences, clarify brand messaging, and then develop staffing and skill sets to infuse storytelling into robust integrated marketing communication.
The digital space allows storytellers to immerse audiences even more fully in our stories by integrating and weaving video, photography, user-generated content, and other rich media throughout the marketing campaign.
Are your readers at the heart of your institution’s story? In part three of the Summer Webinar Series, we’ll arm you with the knowledge you need — storytelling principles, concrete planning steps, and best-practice examples — to ensure storytelling is at the heart of your integrated marketing communication.
What You Will Learn:
We built this webinar series for higher education marketing and communications professionals. Consider attending this series if you work in one of the following roles:
“The presentations were informative, engaging and thought-provoking. Each provided useful tips and strategies that I'm excited to put into action.”
"The combination of web, social, content, and print touched on areas related to all team members ... hard to find this mix at a conference. Well done!”
“The content was useful and we appreciated that the speakers worked within the higher education field, used very specific examples and provided useful tools and tips.”
"The material was so pertinent! Practical, helpful, on point, and very relevant. Perhaps the best session I've ever attended."