Great outcomes start with great strategy. The strategy phase is where you make the tough choices and select the best way forward. We excel at strategy because we’ve been where you are. We get you. And we get the people you’re trying to reach. We combine our deep experience in higher ed with a continuous search for the best ideas across industries. Let us create a unique strategy for you that will set the stage for great outcomes.
Creative & Design
If design only elicits an emotion, it fails. Great design also achieves a goal. Whether it’s increasing enrollment, raising money, improving alumni engagement, or a combination of the above, design must not only be beautiful, but also work to address the issues you face. Our creative and design services are effective because they showcase the best of your institution — the students, the places, and the energy. Through words and pictures, we will tell your story in a unique and compelling way. And we’re focused on encouraging your audiences to take action — action that meets your goals.
Technology makes design usable. It’s a critical part of the experience that connects and engages individuals and builds community. Yes, technology provides functional solutions, but we also see technology as an elegant, flexible element of the communications and marketing solutions we develop and deploy for our clients.
Take a look at what we’ve been up to lately.
FIT is synonymous with New York City’s culture and industry of fashion, art, and design. They needed a site that communicated the breadth of academic offerings, beyond design and fashion, in a way that resonated with prospective students and showed its dynamic identity and turned to mStoner for help.
The microsite for Gettyburg College’s $150 million fundraising campaign has a pretty big job: to encapsulate the college experience and show the importance of every single contribution. mStoner worked with Gettysburg to make this story come to life and mobilize alums, parents, and others to give.
With a website as sprawling as its two main campuses, Wilfrid Laurier University worked with mStoner to build a unified presence that showed off its updated brand on a responsive, easy-to-navigate site. Mission accomplished: Testing shows users love it and application growth is outpacing the competition.
The State of Higher Ed Branding
“The State of Higher Ed Branding: A Survey of Marketing Leaders, 2015” finds that higher education has come a long way in its understanding and acceptance of branding. Learn insights from institutions that developed research-based brand strategies including the money and time spent, external partnerships, and internal sponsors.
Enrollment marketing continues to be a hot topic as many institutions experience increased competition for a shrinking applicant pool and pressure to achieve ever-higher enrollment targets. This episode explores best practices for messaging and communicating with prospects based on 2015 research from mStoner and Chegg.
2015 E-Expectations Report First Look
Want a first look at the 2015 Ruffalo Noel Levitz E-Expectations survey? Discover the expectations, attitudes, and behaviors around e-recruitment from college-bound seniors and parents in this must-see Admissions Live episode.