Great outcomes start with great strategy. The strategy phase is where you make the tough choices and select the best way forward. We excel at strategy because we’ve been where you are. We get you. And we get the people you’re trying to reach. We combine our deep experience in higher ed with a continuous search for the best ideas across industries. Let us create a unique strategy for you that will set the stage for great outcomes.
Creative & Design
If design only elicits an emotion, it fails. Great design also achieves a goal. Whether it’s increasing enrollment, raising money, improving alumni engagement, or a combination of the above, design must not only be beautiful, but also work to address the issues you face. Our creative and design services are effective because they showcase the best of your institution — the students, the places, and the energy. Through words and pictures, we will tell your story in a unique and compelling way. And we’re focused on encouraging your audiences to take action — action that meets your goals.
Technology makes design usable. It’s a critical part of the experience that connects and engages individuals and builds community. Yes, technology provides functional solutions, but we also see technology as an elegant, flexible element of the communications and marketing solutions we develop and deploy for our clients.
Take a look at what we’ve been up to lately.
Faced with the challenge of communicating with internal and external audiences at SUNY.edu, the umbrella site for the 64-campus State University of New York system, mStoner didn’t just build one home page: We built two. Both, though, feature compelling stories of the life-changing work done across SUNY.
PaulSmiths.edu is custom-made to bring this unique college to life on the web. Contemporary design, images that embody the college’s surroundings, and a prominent homepage feature that reinforces its tagline, “It’s about the experience,” combine for a site that tells the Paul Smith’s story in a new way.
Brown University launched Imagine Brown 250+, a website to showcase and honor the past, present, and future of Brown. Anniversary websites don’t come along often, let alone one celebrating a monumental 250 years. Brown seized the opportunity to set a new standard for commemorative sites.
Digital development. Professional empowerment.
Campaign & Fundraising Social Media Strategy
What’s the best social media strategy to drive engagement and online giving during campaigns? How frequently should constituents be placed in front of giving messages until they’re no longer effective?
The Homepage is Dead; Long Live the Homepage?
A leaked report from the newsroom innovation team at the New York Times contains insights as to where audiences are moving as consumers of content.
And it begs the question, what is the value of the homepage?
Content Strategy — Unicorns and Real Talk
Content strategy experts unite to discuss strategy for internal web governance and external media production. Topics covered include: digital content strategy, working with content editors, and redesign planning.
Nuggets of Wisdom
Tweets by mStoner, Inc.
Prospective students/families are using .edu sites to schedule campus visits. Do we make it easy? Not usually. bit.ly/1C5Njt1