Smart and Sustainable

case studies

Kellogg School of Management

A redesigned site for Kellogg brings new energy and structure for this top-rated business school.

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news

Congratulations, Connecticut College! Our team congratulates Connecticut College on the successful launch of its new visual interface.
Waubonsee Goes Live! Check out Waubonsee Community College’s new site!
Oakton Community College Website Goes Gold
blog

2011: Social Media and .edu

The findings:

The latest CASE/mStoner/Slover Linett survey on social media use in education is complete. How does your work measure up?

news

Three, two, one...

Launch:

Our warmest congratulations to two valued clients who have launched new sites this fall: Brown University and Union College. Two very different projects, but two we're quite proud of.

blog

What we learn, just by listening.

Learn:

Our work with the University at Buffalo helped us check our assumptions about IA by spending even more time with interviewees. Voltaire compiled blog posts, with topics ranging from Batman to cocktail chatter.

resources

Just getting started?

Getting started:

Sometimes facing the blank slate is the hardest part. We have resources that might help with forming a web advisory committee and deciding whether you need outside help.

our work

Integrated approach, independent school

Integrated approach:

In 2010, we completed a brand and identity relaunch, new web site, and DVD package for Northfield Mount Hermon. NMH also won a CASE silver award for NMHBook, its social media aggregation site.

blog

Pwireframing:
paper wireframing

Pwireframing:

Wireframing a site can be a collaborative, cut and paste exercise. And we don't mean digital cut and pasting, we mean scissors and tape. Read Doug Gapinski's blog post about how we applied this process for a client.

blog

Social media
and advancement

Social media:

How can social media and fundraising campaigns be integrated in interesting, effective ways? Michael is at work on a white paper based on the results of our recent research project. Let us know if you'd like a copy.

our team

Our strategists are bibliophiles

bibliophiles:

Lovers of books have a finely-tuned sense of the English language and a keen sense of sequence and organization. This makes them better at web strategy. Meet two strategists: Voltaire Miran and Susan Evans.

rss

blog: 05.15.12

The Anatomy of a Video Shoot

Whether you’re planning a major video project with an outside vendor or want to enhance your own or your staff’s ability to produce video internally, knowing how the pros approach a project can make your efforts more efficient and cost-effective.

Register now. Space is limited.

Who it’s for:
Marketing and communication professionals at... more

Posted by Mallory Wood
Additional Posts (30)

blog: 05.14.12

Reel Deal Monday: Big Things Are Within Reach, Nina Blanco

Profiling current students is one of the easiest ways to show prospective students the potential opportunities available at your institution. This idea isn’t rocket science, but it can have a big impact. Here is the second video in Southern Illinois University Carbondale’s new series “Big Things Are Within Reach.”

Perceived Goals

Posted by Mallory Wood
Additional Posts (30)

blog: 05.11.12

Insanely passionate about Drupal? mStoner’s seeking a Technical Lead

Are you a great communicator and broadly knowledgeable about technology, the web, and social media? Know Drupal inside and out—and passionate about Drupal? Insanely curious? And personally invested in making education stronger? We may have the perfect position for you.

mStoner is seeking a technical lead for one of our consulting teams. You’d... more

Posted by Michael Stoner
Additional Posts (322)

blog: 05.11.12

Oh, the Humanity!

Think about some of the world’s most popular web technologies for a minute and notice just how much they enhance the human conversations and relationships. Facebook is a living canvas of our relationships and now with timeline it can be a personal history of all of these human connections over our lifetimes. There is sophisticated technology... more

Posted by Fran Zablocki
Additional Posts (1)

blog: 05.10.12

ISO … Campaigns That Utilize Social Channels + Other Channels & Got Results

Did you create, or do you know of, a campaign, large or small, that used social media and other channels (online and/or offline) and got results? Would you please let me know?

Here’s why I ask:

I’m developing the content for a white paper about what we learned in the 2012 CASE/mStoner/Slover Linett survey of social media in advancement. It’s... more

Posted by Michael Stoner
Additional Posts (322)

mStoner creates powerful, effective communications and strategies for schools, colleges and universities — and develops the creative assets and technical tools to bring them to life.