blog: 07.01.09
Michael Stone Moves On
I got an email yesterday from my friend Michael Stone announcing that he was retiring after more than 35 years at UCLA. It took me back, way back, to 1995 and my first big consulting gig.
In 1995, UCLA’s vice chancellor John Kobara liked my idea of a “communications audit” of UCLA.edu. He thought it would be a really good idea to think about how... more
Posted by Michael Stoner
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blog: 06.27.09
UB: report from the front, week nine
I believe that Amy Grant’s music, much like rose wine, is much maligned. There’s a line in one of her songs, for instance “… how do you argue with a feeling in your bones about what is and what isn’t meant to be.” Makes me think of the UB project.
Let me explain, and sorry—by the way—for not keeping up with my posts on this initiative, it’s been... more
Posted by Voltaire Santos Miran
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blog: 06.26.09
AIGA Annual Members Meeting
Last night I attended the Annual Members meeting for AIGA at the Art Institute of Chicago. They handed out three awards. First a Corporate Design Leadership award to Crate & Barrel, which included a thorough presentation and history of this Chicago based company formed in the 60s. The idea started when Carole and Gorden Segal were asking... more
Posted by Kevin Rieg
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blog: 06.25.09
Powered By Orange: A Comprehensive Social Media Campaign
Powered By Orange, launched in March 2009 by Oregon State University, is the most comprehensive university social marketing campaign that we’ve seen to date.
With an integrated marketing communications plan already in place, OSU’s next step was to create a campaign to raise awareness of the university in Portland, Oregon’s biggest media... more
Posted by Michael Stoner
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blog: 06.13.09
mStonerblog Turns Six
Last year, Kyle James posted ”The Six Month Post - Revisiting This Blog’s Purpose.” One of Kyle’s points was that a blogger needs to look back and take stock of what the blog has accomplished. After I read that post, I thought: “That’s a cool thing to do, I should do it.” So I made some notes and started writing a post of my own.
Then I... more
