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Loyola Marymount University knew its website was unfocused, as if every department was operating from a different playbook. mStoner helped the Jesuit institution strike a consistent tone first by drawing readers in with a visually stunning, cohesive site, and then by keeping them with compelling content.

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For Tufts University, relaunching the homepage also meant seizing the chance to create a cohesive digital content strategy and unifying communication teams across campus. mStoner designed a strategy and homepage to reflect the innovative and inclusive nature for which Tufts is renown.

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“Show, don’t tell,” is a mantra great storytellers live by. By building a visually rich site starring the dancers, designers, filmmakers, actors, and musicians at the University of North Carolina School of the Arts, mStoner helped show why UNCSA is among the nation’s best arts conservatories for students of any age.

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Enrich. Engage. Empower.

Market Research Themes

When institutional buyers from across the higher ed landscape are asking for answers to the same market research questions, you know significant competitive trends are at play. Is your institution asking the right questions about the market now? Dr. Joselyn Zivin, director of Huron Consulting Group’s higher education practice, joins Special Edition to discuss higher ed’s current market research outlook.

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Centralized Decentralization

The decentralized environment found at many institutions makes it challenging for higher ed marketers to drive effectiveness and efficiency. Central marketing and communications staff cannot necessarily “control,” but they must “influence.” Communications leaders from NC State and Tulane University discuss how their teams provided leadership, spurred collaboration, and generated tangible results in their decentralized environments.

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Faculty Content Strategy

Rich and engaging stories produced by your faculty experts are a potential gold mine for your engagement and content strategies. Technology and marketing expert Peter Evans discusses using faculty content across your web and social channels to drive everything from media coverage and alumni engagement to student recruitment. You’ll also learn how to capitalize on time-sensitive breaking news to highlight faculty expertise.

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Nuggets of Wisdom

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