Great outcomes start with great strategy. The strategy phase is where you make the tough choices and select the best way forward. We excel at strategy because we’ve been where you are. We get you. And we get the people you’re trying to reach. We combine our deep experience in higher ed with a continuous search for the best ideas across industries. Let us create a unique strategy for you that will set the stage for great outcomes.
Creative & Design
If design only elicits an emotion, it fails. Great design also achieves a goal. Whether it’s increasing enrollment, raising money, improving alumni engagement, or a combination of the above, design must not only be beautiful, but also work to address the issues you face. Our creative and design services are effective because they showcase the best of your institution — the students, the places, and the energy. Through words and pictures, we will tell your story in a unique and compelling way. And we’re focused on encouraging your audiences to take action — action that meets your goals.
Technology makes design usable. It’s a critical part of the experience that connects and engages individuals and builds community. Yes, technology provides functional solutions, but we also see technology as an elegant, flexible element of the communications and marketing solutions we develop and deploy for our clients.
Take a look at what we’ve been up to lately.
For more than 150 years, Fordham University has offered a Jesuit education in one of the world’s greatest cities. To help prospective students grasp the value of those principles, and see that going to college in New York can mean more than skyscrapers and action 24/7, Fordham turned to mStoner for help.
The microsite for Gettyburg College’s $150 million fundraising campaign has a pretty big job: to encapsulate the college experience and show the importance of every single contribution. mStoner worked with Gettysburg to make this story come to life and mobilize alums, parents, and others to give.
With a website as sprawling as its two main campuses, Wilfrid Laurier University worked with mStoner to build a unified presence that showed off its updated brand on a responsive, easy-to-navigate site. Mission accomplished: Testing shows users love it and application growth is outpacing the competition.
Enrich. Engage. Empower.
Newsjacking Higher Ed
Stop hiding your campus experts and newsworthy stories! When you are in tune with the 24-hour news cycle, you have a better chance of reaching the audience who cares most about the work you’re doing at your institution. Learn how to tap into mass media and improve your storytelling reach on this episode of Higher Ed Live.
Using Humor and Games in Your Content Strategy
Higher education and humor aren’t often in the same sentence. Live from the CASE Social Media and Community conference, we’ll take our ties down a notch and discuss how the injection of humor into your content strategy is often the best way to bring your graduates back into the fold.
Leveraging Current Students for Admissions Success
Current students play a vital role in the success of an admissions office. Their involvement in supporting the voice and the mission of an institution can often be the most lasting impression left on prospective students and their families.