Great outcomes start with great strategy. The strategy phase is where you make the tough choices and select the best way forward. We excel at strategy because we’ve been where you are. We get you. And we get the people you’re trying to reach. We combine our deep experience in higher ed with a continuous search for the best ideas across industries. Let us create a unique strategy for you that will set the stage for great outcomes.
Creative & Design
If design only elicits an emotion, it fails. Great design also achieves a goal. Whether it’s increasing enrollment, raising money, improving alumni engagement, or a combination of the above, design must not only be beautiful, but also work to address the issues you face. Our creative and design services are effective because they showcase the best of your institution — the students, the places, and the energy. Through words and pictures, we will tell your story in a unique and compelling way. And we’re focused on encouraging your audiences to take action — action that meets your goals.
Technology makes design usable. It’s a critical part of the experience that connects and engages individuals and builds community. Yes, technology provides functional solutions, but we also see technology as an elegant, flexible element of the communications and marketing solutions we develop and deploy for our clients.
Take a look at what we’ve been up to lately.
Loyola Marymount University knew its website was unfocused, as if every department was operating from a different playbook. mStoner helped the Jesuit institution strike a consistent tone first by drawing readers in with a visually stunning, cohesive site, and then by keeping them with compelling content.
For Tufts University, relaunching the homepage also meant seizing the chance to create a cohesive digital content strategy and unifying communication teams across campus. mStoner designed a strategy and homepage to reflect the innovative and inclusive nature for which Tufts is renown.
“Show, don’t tell,” is a mantra great storytellers live by. By building a visually rich site starring the dancers, designers, filmmakers, actors, and musicians at the University of North Carolina School of the Arts, mStoner helped show why UNCSA is among the nation’s best arts conservatories for students of any age.
Market Research Themes
When institutional buyers from across the higher ed landscape are asking for answers to the same market research questions, you know significant competitive trends are at play. Is your institution asking the right questions about the market now? Dr. Joselyn Zivin, director of Huron Consulting Group’s higher education practice, joins Special Edition to discuss higher ed’s current market research outlook.
The decentralized environment found at many institutions makes it challenging for higher ed marketers to drive effectiveness and efficiency. Central marketing and communications staff cannot necessarily “control,” but they must “influence.” Communications leaders from NC State and Tulane University discuss how their teams provided leadership, spurred collaboration, and generated tangible results in their decentralized environments.
Faculty Content Strategy
Rich and engaging stories produced by your faculty experts are a potential gold mine for your engagement and content strategies. Technology and marketing expert Peter Evans discusses using faculty content across your web and social channels to drive everything from media coverage and alumni engagement to student recruitment. You’ll also learn how to capitalize on time-sensitive breaking news to highlight faculty expertise.