mStoner and Clients Win Three 2016 WebAwardsby Mallory Wood
ESTIMATED READING TIME: 1 minute
Overcoming challenges of unifying multiple schools and inconsistent messages, mStoner and its partner institutions received two awards for outstanding websites and one education standard of excellence in the 2016 WebAwards.
The winners are:
- Loyola Marymount University — outstanding website.
With prospective students as the target audience, we helped re-focus LMU.edu on recruitment and brand messaging. In a crowded education field, the new site helps the university explain who it is and why it’s unique with presentation, content, information architecture, and messaging focused on its location in Los Angeles, Jesuit identity, and challenging academics. “Our partnership has done so much more for the university. Yes, we’ve transformed a web presence, but it’s actually changed what we believe in ourselves,” said John Kiralla, vice president of marketing and communications at LMU.
- University of North Carolina School of the Arts — outstanding website.
We presented a strategy that was arts-focused, allowing the energy of the student work created on campus to tell UNCSA’s brand story. Creating a platform for the incredible visuals and a unifying brand for the five arts schools, the new site matches the school’s sophistication as a conservatory while presenting elegant navigation for visitors. With impressive increases in referrals, inquiries, and page views, the site “was extremely well received by our community. The site is something everyone here is very, very proud of,” said UNCSA Chief Technology Officer Claire Machamer.
- Tufts University — education standard of excellence.
With an approach that involved as many stakeholders as possible in decision making, we revamped the digital communication strategy to respond to university priorities and student interest. This unified approach helped the university create an intuitive, compelling browsing experience for prospective students with a new site design, information architecture, and cohesive brand presentation. Launched in March 2016, the new Tufts.edu site received an overwhelmingly positive reception and dramatically increased page views and visits from mobile devices over the same period from the year before.
About the awards:
Since 1997, the Web Marketing Association’s annual WebAward Competition has been setting the standard of excellence for Website development. Independent expert judges from around the world review sites in 96 industries on the following criteria:
- Ease of use