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Four Strategies to Move Your .edu From Project to Process

It’s time to break the cycle of overhauling your institution’s website every three to five years — or five to 10 years. When we treat our No. 1 marketing channel as a recurring capital expense, we open up our institutions to a painful pattern of major effort and investment issues that drove the previous redesign. Shift your institution’s approach from project to process with these four strategies.

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